It’s been a busy year for our oldest client Frieze that continued last week in New York, where they held their first landmark art fair outside Europe.
Occupying a vast 250,000 sq ft tent on Randall’s island in the East river, the week long show featured 180 leading galleries and attracted extravagant praise. Have a look at what the Guardian had to say about the event.
We built a brand new website to support Frieze Art Fair New York. The site’s main purpose was to deliver publicity and information to attendees before during and after the art fair, but there was also more advanced functionality to allow VIPs to register for events during the fair.
Behind the scenes we’ve also been busily producing new work to support other Frieze projects.
Last week we launched a grand total of three new sites for Frieze. Each project was very different, and we’ve enjoyed the diversity immensely. All of these new sites have been built with Django.
A microsite built to support the new Frieze iPad edition.
The new video site curates art films from around the web as well as Frieze’s own productions. This multi-lingual site also delivers content to the rest of Frieze’s network of sites.
We’ve been thinking a lot about the best way to guide users through Frieze’s growing family of sites. The new landing page promotes specific content elements from a wide variety of sources giving Frieze a versatile canvas to showcase their many ventures and services.