Design, News and culture
Tweet Your Wisdom
I guess you could call this a marketing exercise, but it certainly didn’t feel like one.
In January of this year we screen-printed 120 posters featuring wise Tweets we’d collected through our Tweet Your Wisdom website. These posters were given to attendees of the New Adventures in Web Design conference, which took place in Nottingham in January.
Over 200 Twitter users tweeted their apparent wisdom, and through an internal, anonymous voting process, we selected the following six Tweets to print, all of which subscribed to the ethos of the project.
“It will all be okay in the end. If its not okay, its not the end.” -@robeam
“Sometimes the best plan is not to have one.” -@mattberridge
“Never wrestle a client. You both get dirty and the client likes it.” -@replete
“The person who never made a mistake never made anything.” -@andyharris
“Do something you’ve never done before.” -@gregwood
“I went to naconf and all I got was this awesome poster.” -@greenboyroy
These Tweets were then set in Akzidenz-Grotesk, and handed over to Norm & Alex at Waste Studio down the road from us. They did a great job of helping us select appropriate inks and paper stock, not to mention actually printing the posters for us. They’re a talented graphic design team as well, so do check them out. Thanks guys!
The end result was 120 prints that felt, smelt and most importantly looked great. I really hope they’re all in nice frames above desks somewhere, so if you’re having a bad day you can look up and be comforted, motivated or maybe just amused.
Published: by Greg Wood
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4 Comments
The quality of the posters is just lovely, but unfortunately hasn’t been framed or hung because right now my head is full of client requests, mortgage rates and vast quantities of phlegm.
I’m glad it was set in Akzidenz. I love Akzidenz (and anything Josef Muller-Brockmann touched). Will suit my walls perfectly. Would love to see some Brockmann posters printed on the same screen/stock!
Thank you so much for the poster.
Hopefully, after it’s hung I’ll look upon it and remember how inspired I was after naconf.
My ' ... awesome poster.’ is still rolled up, alas I have no wall on which to place it.
@replete Thanks for your comment. Glad you like your poster.
@Chris No wall?! Do you live in a greenhouse or something?
Love the idea, great imagination, great inspirational words and great outcome.
They really are a set of awesome looking posters. What a great visual way of using peoples tweets. Great visual outcome using a wonderful, simple, classic font and a great way of letting the words speak for themselves without over complicating things. Producing simplicity is more often than not, more difficult than an over-complicated, fussy design.
Great work.