I guess you could call this a marketing exercise, but it certainly didn’t feel like one.
In January of this year we screen-printed 120 posters featuring wise Tweets we’d collected through our Tweet Your Wisdom website. These posters were given to attendees of the New Adventures in Web Design conference, which took place in Nottingham in January.
Over 200 Twitter users tweeted their apparent wisdom, and through an internal, anonymous voting process, we selected the following six Tweets to print, all of which subscribed to the ethos of the project.
“It will all be okay in the end. If its not okay, its not the end.” -@robeam
“Sometimes the best plan is not to have one.” -@mattberridge
“Never wrestle a client. You both get dirty and the client likes it.” -@replete
“The person who never made a mistake never made anything.” -@andyharris
“Do something you’ve never done before.” -@gregwood
“I went to naconf and all I got was this awesome poster.” -@greenboyroy
These Tweets were then set in Akzidenz-Grotesk, and handed over to Norm & Alex at Waste Studio down the road from us. They did a great job of helping us select appropriate inks and paper stock, not to mention actually printing the posters for us. They’re a talented graphic design team as well, so do check them out. Thanks guys!
The end result was 120 prints that felt, smelt and most importantly looked great. I really hope they’re all in nice frames above desks somewhere, so if you’re having a bad day you can look up and be comforted, motivated or maybe just amused.